Campaigns
Halo Drops Launch
For Halo
Client
Halo
Industry
Campaigns
Year
2025
Role
Creative Direction
Services
Campaign, Launch, Social
Project Overview
Launch campaign for Halo's seasonal product drop — reel, carousels, and PDP visuals.
Challenge
Build hype for a release window without leaning on the standard countdown formula.
Approach
A high-contrast type system, slow-burn motion, and an editorial photoshoot direction.
Results & Impact
Built to scale across every brand surface.
Unified visual identity across platforms
Strengthened brand consistency
Designed for social, print, web, and stage environments
Created scalable assets for future campaigns
Gallery
Selected visuals
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